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Parade Details
At 10am the Parade will step off from Hope Street and 4th Street and move down 4th to end at B. We have nearly 80 groups participating in this year’s parade and embracing the theme of “Trek Thru Time”. The route is about 1/2 mile and we anticipate the parade to last a little over 1 hour.
The judges stage is located at Mendocino and 4th, and anywhere along 4th will provide good viewing of the parade.
Sponsor the 2025 Parade!
Thank you to all the sponsors who have come together to make the return of the Rose Parade possible! Sponsorship for the 2025 Parade is now open, so don’t hesitate to reach out to learn about opportunities for you to promote your business and help us get a head start on making next year’s parade a smashing success!
Festival Activities
Main Stage
11:15 - Festival Opening & Land Recognition
11:20 - Sonoma County Pomo Dancers
12 - New World Ballet Theatre
12:50 - Redwood Empire Chinese Association
1:10 - Winners Announced
1:30 - Ballet Folklorico
2:30 - Sonoma County Taiko Drummers
Community Contests
Sign up on site for a chance to win! Please check in at least 10 minutes prior to the time listed below to compete in your appropriate age bracket: under 6, 7-12, 13-18 or 19+.
11:40 - Tug-of-War
12:20 - Hula Hooping
1:15 - Water Balloon Toss
1:50 - Pie Eating Contest
Family Activities & Resources
Diaper Changing & Baby Feeding Tent
Calming Station
Children’s Crafts - Paper Flowers & Dried Flower Bookmarks
DIY Flower Crowns
Children’s Museum on the Go
Climbing Wall
Vintage Temporary Tattoos
Free Balloon Animals
Free Face Painting
Puppy Kissing Booth
Giant Games on Courthouse Square - chess, Connect 4, legos and soft blocks
Food & Drink
Please only purchase food and drink from Downtown business or those listed as vendors, as they have paid to participate in the event.
Buddy's Farm Sonoma County
Camacho's BBQ
CasaNostra
Good Vybes Lemonade
Jamerikan Jerk
MKM Concessions
"Golden Kettle Corn"
Moxies Frozen Yogurt
Rose's Burgers & Brats, LLC
Tri Tip Trolley
Ultimate Souvlaki
Crumbl Cookies
Sonoma Churros
The Spot
Plus, local beer and wine!
Sponsor & Community Booths
Visit our sponsors and community partners during the festival for information and giveaways
The City of Santa Rosa
Kaiser Permanente
Santa Rosa Historical Society
Museum of Sonoma County
Safari West
Pacific Coast Air Museum
St. Joseph Health / Providence
Recology
Visit Santa Rosa
We Need You! (To Volunteer)
A parade is powered by volunteers like you! We need your help before and during the event. Sign up individually for a fun day out or as a group for a memorable team-building experience.
Parking
All City parking garages will be open and providing first hour of parking free (as always!). The garage on 3rd Street is likely to fill up before 9am. Please use the other garages which are just a block or two from the route and festival. You can find the garages on our interactive festival map.