The parade will take place in Downtown Santa Rosa in May 2027. The Festival will open when the parade ends (around 11am).

The festival will have free family fun for ALL ages, local food and drink, community contests, music and more! Think photo opps, games, crafts, education, activities, all with a Sonoma County vibe. Click here to see a festival map.

The City’s five garages will all have the first hour free on the day of the Parade. Parking will also be free all day at Santa Rosa Plaza.

Please contact lbroseparade@gmail.com to get details about how a Rose Parade sponsorship not only supports this important community event, but promotes your business to thousands of local families.